A longtime collaborator with brands such as Nike, Starbucks, and McDonald’s, Travis scott merch often elevates streetwear styles with high-profile collaborations. Each project begins with a design team, who creates detailed sketches and digital renderings to determine the best approach for the materials, finishing and colorways. Prototypes are then created for each product, followed by quality control, ensuring that the final product meets Scott’s rigorous standards.
During the launch of his latest album, Astroworld, Travis Scott took an unexpected approach to merch. In addition to a limited edition release of the new music, the rapper rolled out a collection for his brand Cactus Jack inspired by college campuses. The drop included hoodies, T-shirts, sweatpants and accessories designed with LSU iconography and a college-style script logo.
Discover the Latest Travis Scott Merch Collection
In June, Scott teamed up with General Mills for a co-branded release of Reese’s Puffs cereal. The limited-edition boxes were sold in retail stores and online, with a four-hour pop-up event at ComplexCon in Paris. A range of merch was also released, including T-shirts and hoodies featuring the Reese’s Puffs branding with Travis Scott iconography, plus ashtrays and towels.
The Travis Scott x Jordan Brand collection arrived in retailers in October 2017, bringing the rapper’s youthful-yet-upmarket denim label, Ksubi, together with Nike Air and Jordan Brand logos. The apparel line included hoodies, T-shirts and sweatpants in earth tones, with Jumpman and inverted Nike Air graphics and the “Highest in the Room” song lyrics worked into the designs.…